Go Hearing debuted its Go Ultra over-the-counter (OTC) hearing aid on the QVC shopping network on Sunday, May 21 for $500. Go Ultra is the first behind-the-ear (BTE) hearing aid sold by Go Hearing and is designed to provide “ultra-rich hearing functionality at an affordable price point.” Notably, it is one of the least expensive rechargeable OTC hearing aids available with Bluetooth^® streaming for audio and phone calls.

Go Hearing is part of the South Africa-headquartered hearX group, which is also the parent company of Lexie, maker of Lexie Powered by Bose and Lexie Lumen hearing aids.

Key highlights of Go Ultra

According to hearX, the new Go Ultra features:

• Convenient hands-free streaming capabilities for calls and music
• Rechargeability, digital sound processing, and advanced audio features, including adjustable volume directly on the devices with four preset programs
• Included with the purchase is a variety of slim tubes and domes to choose from to facilitate easy, all-day wearing

QVC to repeat Go Ultra OTC segment again

QVC will air the Go Ultra OTC hearing aids segment again on Thursday, May 25 at 4 PM ET during “Accessible Living,” the network’s monthly segment focusing on essential home products that promote independent living. The Go Ultra hearing aid is now available on QVC and will be available on gohearing.com beginning on Tuesday, May 23.

“We are thrilled to collaborate with QVC to introduce Go Ultra hearing aids, the newest product from Go Hearing,” said Nic Klopper, CEO of hearX Group, in a press statement. “With advanced features like digital sound processing and call and media streaming, Go Hearing is changing the way people hear and interact with the world by providing affordable, easy to use hearing solutions.”

QVC has recently launched a dedicated Accessible & Adaptive category, featuring hundreds of products spanning mobility aids, apparel, home goods, electronics, and personal care items. This move positions QVC as one of the pioneering retailers in the United States to curate a comprehensive range of accessible products under a single multicategory offering, according to the company. Within each category, QVC prominently highlights accessible products and has unveiled a convenient digital storefront that allows users to search and shop based on adaptive and accessible features, as well as caregiving requirements.

“We are proud to be the first retailer to offer our customers the Go Ultra hearing aids as part of our growing assortment of assistive devices,” said QVC GMM of Merchandising Kristen Stevens. “It is important to us to create an inclusive shopping experience so every customer can find products to meet their needs no matter where they are in the arc of life. Through our live, engaging video shopping experience we can uniquely demonstrate the features and functionality to bring this product to life and help our customers shop more confidently.”

Source: hearX