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Sonova Launches SilentCloud, a Subscription-Based Tinnitus Management App
Sonova, the world's largest hearing aid manufacturer headquartered in Stafa, Switzerland, has launched SilentCloud, a self-paced subscription-based medical app designed to help patients manage tinnitus symptoms, often described as "ringing in the ears." Available in Belgium and Italy, with plans for expansion, the app combines scientifically validated approaches for tinnitus management under professional guidance. As part of Sonova's expanded portfolio of holistic hearing care services, SilentClo...
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Sonova Returns to Costco with Sennheiser Sonite R Hearing Aid
Sonova, the world's largest hearing aid manufacturer, is reintroducing its Sennheiser Sonite R receiver-in-canal (RIC) hearing aids to Costco in a pilot trial across over 100 stores. This move follows the discontinuation of WS Audiology's Rexton Reach RIC hearing aids and aligns with a broader trend toward offering familiar consumer brands like Philips, Jabra, and now Sennheiser in mainstream retail settings. As the largest hearing aid distributor in the U.S., Costco aims to provide diverse optio...
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Sony and WSA Partner to Create an OTC Hearing Aid: A Rush for Consumer Electronic Giants into Hearing
The article discusses the partnership between Sony and WS Audiology to launch over-the-counter (OTC) hearing aids, highlighting how consumer electronics companies are entering the hearing aid market to attract younger, tech-savvy customers. While this collaboration taps into the potential of the OTC hearing aid market, which is projected to grow significantly, it also raises questions about the challenges and limitations of this approach. The article notes that while branding can increase awarene...
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Tiny Sony CRE-C20 OTC In-Ear Rechargeable Hearing Aid Launched for $999
The Sony CRE-C20 is a new over-the-counter (OTC) hearing aid developed in collaboration between Sony and WS Audiology, designed as a discreet, rechargeable, completely-in-canal (CIC) device priced at $999. Building on the popularity of the previous CRE-C10 model, which used size 10 disposable batteries, the C20 introduces key improvements such as rechargeability, enhanced sound quality, and additional features like six hearing programs, adaptive soundscape processing, and better comfort with clos...
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Sony OTC Hearing Aids Now Available at HearUSA
The article evaluates Sony hearing aids based on a comprehensive review by HearingTracker, highlighting their performance across key features such as sound quality and comfort. It recommends Sony as a viable option for OTC (over-the-counter) hearing aids and suggests purchasing them from HearUSA due to the company's professional support services. The author praises HearUSA's business strategy, which broadens its customer base by offering OTC devices while also preparing to serve those who eventua...
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Soundwave Hearing's Sontro OTC Hearing Aid Gains FDA 510k Clearance
Soundwave Hearing, based in Chicago, has received FDA 510k clearance for its Sontro® Self-Fitting Over-the-Counter (OTC) hearing aids, priced at $749 per pair. The device, developed by industry experts, features automatic mode selection and adaptive directionality, making it the first OTC hearing aid to offer these advanced functionalities. The otoTune app allows users to complete a 3-minute hearing test while wearing the aids, which then automatically calibrate to their specific hearing needs. ...
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